Foreign visitors to Bali are now spending more nights in non-star hotels than in star-rated accommodations, according to Statistics Indonesia (BPS) data for May 2025.
“This is an interesting finding because in the past, foreigners traveling to Bali stayed longer at star-rated hotels than the non-star ones,” said Agus Gede Hendrayana Hermawan, head of the BPS-Bali Office, in a press briefing on Tuesday.
In May, the average length of stay for international tourists reached 2,8 nights at non-star hotels, slightly surpassing the 2,75 nights recorded at star-rated hotels. The trend marks a shift in travel behavior, with more visitors opting for simpler or boutique-style lodgings.
Domestic tourists, meanwhile, continued to spend more time at star hotels. Their average stay was 2,38 nights at star-rated establishments and 1,92 nights at non-star accommodations.
Occupancy Trends
Hotel occupancy rates also reflected varied trends depending on category and visitor demographics. One-star hotels posted the highest average occupancy at 60,41 percent, followed by three-star hotels at 56,78 percent. Non-star hotels, supported by rising foreign tourist numbers, recorded an occupancy rate of 42,97 percent.
Hermawan attributed the positive trend in non-star hotel performance to the growing number of international arrivals.
Bali welcomed 602.213 foreign tourists in May, an increase from 591.221 in April, according to BPS figures.
